Architecture, design, and kawaii culture: What to see at Expo 2025 in Osaka

In 2025, the World Expo series makes its way to Osaka, Japan after 55 years. A 30-minute train or cab ride from Osaka’s Dotonbori, the artificial island of Yumeshima transforms into a melting pot of the world’s best. Running from April 13 to Oct. 15 every day from 9 a.m. to 10 p.m., it also marks Osaka’s second time hosting the expo. The city’s first time in 1970 was also the first time a World Expo took place in Asia.

World Expos are not your typical conventions. They occur every five years and, much like the Olympics, countries bid to host them. According to the Bureau International des Expositions (BIE), World Expos are “a global gathering of nations dedicated to finding solutions to pressing challenges of our time.” At these events, countries mount exhibitions and the much-anticipated pavilions to show their culture under a universal theme.

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Flags of participating countries outside the East Gate

The Osaka, Kansai, Japan Expo 2025 centers on “Designing Future Society for Our Lives.” All throughout, participants—from 140 countries to several private companies—focus on how technology and artistry could work hand-in-hand for societal change. 

This guide will give you a teaser of what to expect at the expo so you can make the most out of your visit. All you need to do is book your tickets. 

The Grand Ring

Upon entering the expo through the East and West Gates, visitors see a tall, wooden structure wrap around the main site. This centerpiece is the Grand Ring, primarily designed and supervised by Tokyo- and Paris-based architect Sou Fujimoto. This architectural feat expresses the theme “Unity through Diversity.”

The Grand Ring provides shade while acting as a viewing deck for visitors

Though the Grand Ring initially appears somewhat humble in its use of wood, it boasts the finest of Japanese craftsmanship. It was built through both modern construction processes and traditional Japanese nuki joints. This wood joinery technique is mainly used in shrines and temples around Japan. To reinforce the decision to showcase local craft, Fujimoto and his team used 70 percent domestic timber (Japanese cedar and cypress) and 30 percent foreign timber (Scots pine).

The Grand Ring’s beams

Their efforts for the Grand Ring haven’t gone unnoticed. The Grand Ring is the Guinness World Record Holder for the largest architectural structure in the world. The organizers have broadly agreed to preserve a section of the ring after the expo.

In addition to impressing visitors, the Grand Ring plays an integral role in the event. It shelters visitors from the sun and rain. On hot days, the Grand Ring’s design offers a cooling effect for those sitting in its shade. Within the ring are wooden chairs, vending machines, and maps. Visitors can also take an elevator or escalator to the top of the ring to catch views of Yumeshima. 

The Philippines Pavilion

A 10-minute stroll from the East Gate is the Philippines Pavilion. Nestled between pavilions from Malaysia and the USA, the pavilion displays over 200 pieces of traditional Indigenous weaving. 

Designed by Carlo Calma Consultancy in collaboration with weavers across the country, the pavilion explores the theme “Nature, Culture & Community—Woven Together for a Better Future.” 

The entrance of the Philippines Pavilion

Inside the pavilion are educational and interactive installations celebrating Philippine heritage and biodiversity. When visitors enter, they walk through an exhibition that shows different Filipino traditions, such as San Fernando parols and Easter church visitations, depicted through weavings. 

The textile exhibition inside the Philippine Pavilion

Past this assemblage of textiles are immersive digital activities. Visitors can dance in front of a screen that mirrors their movements. But here’s the catch: The installation captures their movements, but the visitors show up as constantly-shifting humanoids formed out of clustered Philippine flora and fauna. Visitors can take AI selfies in a similar style. 

Visitors dance in front of the interactive digital installation

More pavilions and attractions

Besides the Philippine Pavilion are a hundred pavilions of different sizes and designs from other countries, regions, and institutions. Some must-see pavilions are:

 

Kawaii culture

Expo 2025 delivers not only in terms of architecture and technology, but also in everything kawaii.

Myaku-Myaku, an anthropomorphic combination of water and red blood cells, is the event’s official mascot. The expo organizers launched an open call to the Japanese public for the mascot’s design and selected the winning entry from children’s book author Kohei Yamashita. The character’s name, which is an onomatopoeia for a pulse, came from two identical entries—one from Miyu Kawakatsu and Hinata Sakuda. 

But kawaii characters can also be found all around the expo. Visitors can take photos with Pokémon statues, while the Pasona Group features classic manga character Astro Boy in their pavilion. 

Participating countries also joined in on the fun. The USA’s mascot is a star named Spark, while the Netherlands uses the popular character Miffy. 

Planning your visit 

Organizing an expo visit is like planning a trip within your trip. One day at Yumeshima is enough to enjoy the Grand Ring and two to three pavilions. But, allocate two to three days if you want to visit more pavilions. Here are more tips for your visit:

 

Expo 2025 Osaka, Kansai, Japan is open daily 9 a.m. to 10 p.m. from April 13 to October 13, 2025. Book your tickets in advance.

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